Through partnerships focusing on customer and brand engagement, support and awareness of SOS Children’s Villages is increased, furthering our reach and amplifying our message of a loving home for every child.
The below examples show how customer and brand engagement can impact the lives of children and families.
IKEA supports SOS Children’s Villages Russia to empower families
Family strengthening is an important part of SOS Children’s Villages’ work in Russia. Since 2015, IKEA has supported SOS Children’s Villages Russia to help empower even more families so that they can give their children the care they need.
Whenever an IKEA FAMILY club member swipes their membership card at an IKEA store, IKEA makes a donation to SOS Children’s Villages. In addition, IKEA FAMILY club members have been invited to make individual donations to SOS Children’s Villages.
Marriott International “You Eat, We Give” campaign
Each year, Marriott International organises the “You Eat We Give” promotion, which aims to tackle youth unemployment by donating to SOS Children’s Villages’ youth programmes providing life-skills and vocational training. In this campaign, part of Marriott’s Europe-wide “World of Opportunity” initiative, Marriott-branded hotels in Europe donate €1 (or local equivalent) for every dish served at participating restaurants during the campaign.
Wrigley “Chew for change” / “Smile back” campaigns
With the “Chew for change” / “Smile back” campaigns in various European countries, Wrigley supports dental hygiene and health of children.
Throughout a defined period of time during the year, for every product sold, Wrigley would donate a certain amount to SOS Children’s Villages. This donation supports different programmes tackling dental hygiene, including trainings on how to brush your teeth correctly or oral health reviews (dental examinations) for children.