Investing in children means investing in the future of society. Action, as a fast-growing, non-food discount retailer, hence decided to make a positive impact on society by supporting SOS Children's Villages. Since January 2018, Action has partnered with SOS Children’s Villages in the Netherlands, Germany, Belgium, Austria, France, Poland and Luxembourg. Through the partnership, Action contributes to improving the living conditions of thousands of children around the world, ensuring them to grow and thrive in our rapidly changing society.
Each and every Action store and Dutch distribution centre is a committed supporter of what SOS Children’s Villages, which also means that their support of SOS Children’s Villages increasingly expands with the growth of Action. The investment in the day-to-day work of SOS Children’s Villages ensures that children grow up in a nurturing family environment where they receive the care, protection and guidance they need.