Through partnerships focusing on customer and brand engagement, support and awareness of SOS Children’s Villages is increased, furthering our reach and amplifying our message of a caring home for every child.
The below examples show how customer and brand engagement can impact the lives of children and families.
Marriott International “You eat, we give” campaign
Each year, Marriott International organises the “You eat, we give” promotion, which aims to tackle youth unemployment by donating to SOS Children’s Villages’ youth programmes providing life-skills and vocational training. In this campaign, part of Marriott’s Europe-wide “World of Opportunity” initiative, Marriott-branded hotels in Europe donate €1 (or local equivalent) for every dish served at participating restaurants during the campaign.
Wrigley “Chew for change” and “Smile back” campaigns
With the “Chew for change” and “Smile back” campaigns in various European countries, Wrigley supports dental hygiene and health of children.
Throughout a defined period of time during the year, for every product sold, Wrigley would donate a certain amount to SOS Children’s Villages. This donation supports different programmes tackling dental hygiene, including trainings on how to brush your teeth correctly or oral health reviews (dental examinations) for children.